德勤：2024年旅游业展望 -pg电子娱乐平台

2024traveloutlook2024traveloutlookcontentsexecutivesummaryleisuretraveldemandsupplierstouchuptravelexperiencecorporatecomebackcontinues10moretripslongertrips?11marketingspendshiftsconsumertechevolves12genai:behindcenter13authors14endnotes152024traveloutlookaftermorethantwoyearsconsistentyear-over-yeargains,leisuretravelmayhavetappedallitspent-updemandfrompeakpandemicyears.ustraveldemandduecorrection?our2024industryoutlookexploressignalstraveldemand.“revengetravel”wanes,neweraprioritizingtravelmayemerging.consumerssustainedinterestinterestmayshiftingfromreactionaryimpulseredenedpriority.keysignalconsumersplacehighvalueexploration,travelhasheldconsistentshareamericanwallet,evenhighnancialanxiety.enthusiasmdestinationactivities,growinginterestmorediversedestinations,babyboomersgreaternumbersaddpositiveindicatorsworkplaceexibilityappearspoisedfurtherbuoydemand.despiteoptimisticoutlook,economicdownturncouldleadmoreconservativetravelbehaviors,particularlyamonglower-incomegroups.travelfrequencycertainindulgencesmayseesametime,higher-incomegroupsrelativelyinsulatedfromeconomicheadwinds,higher-endtravelproductscouldhavebetteryearthanbudgetones.corporateside,manydecision-makerscomingyeardelicatebalancebetweenconservativebudgetingstrategicbenetstravelcansupport.travelproviders2024couldseesignicantuctuationsdierentproductsamenities.thosecanapplytechnologysurfacepersonalizedexibleoeringsstandcomingyeartravel’spositionwidelycherishedexperience.executivesummarymethodologynote:exceptwherethird-partysourcesreportreliesdeloitteresearchfromthreecategoriesleisuretravelsurveyseldedrepresentativesampleabout2,000americansholidaytravelseasons2021,2022,corporatetravelmanagerseldedfebruary2023;deloitte’sconsumersignals,monthlysurvey1,000americans.2024traveloutlooktravelindustryenters2024strongperformance.deloitte’sconsumersurveysprojectedamericanswouldtravelenthusiasticallyindustrymetricsindicatedid.fromjanuarythroughnovember2023,tsa-reportedpassengerthroughput12.5%yearoveryear.november,strtourismeconomicsprojectedfull-yearrevenueperavailableroomwouldrise4.8%yearoveryear.leisuretravelseemshaveputrecenthistoriclowsrearviewonceagainreturnedconsistentannualgains.last?manyworrypent-updemandpandemicmayhaverunitscourse.amideconomicchallenges,travelmightsoontighterbudgetscorporatebuyers.economicconditionsimprove,couldtravelspendingcorrection?“revengetravel”majordrivertwoyears,americansshookprolongedrestrictedmovement,healthconcerns,2021,nearlyhalfsummertravelerssaid“escapeafterlockdowns”motivatedthemtaketrips.early2023,manysaidwere“makingupdidn’ttakeduerevengeeecthasdeclinedsteadily(gure2023holidayseason,just11%saidweremakingupmissedtrips.figureleisuretravelintentremainsconsistent across most travel categories even ‘revengetravel’ rapidly dwindles leisure travel demand: from ‘revenge’ reprioritization0% 2021 2022 2023 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% source: deloitte consumersignals; deloitte summer holidaytravel studies 2021,2022, 2023booking intent (sept-nov average) domestic air international air private rentals hotels travel motivator revenge travel 2024 travel outlook americanshave increasingly put revenge travel behind them, travel intent has correspondingdecline. americansplanning bookhotels domesticights has remained steady. overboth holidayperiods, more planned trips 2023compared prioryear. whilepent-up demand may have moved out 2024.rather than reverting waythings were, americans may movingfrom revenge valuestravel highly. several signals support sustainedboost